COFFEE MAFIA IS A CRAFT COFFEE SHOP LOCATED IN AUBURN, AL. COFFEE MAFIA IS ACTUALLY IAN'S MAIN HUSTLE - AND IS WHAT PAYS THE BILLS TO ALLOW HIM TO DO FREELANCE DESIGN. IAN DESIGNED THE BRAND FROM THE GROUND UP, INSPIRED BY THE PREDECESSOR MAMA MOCHAS TO ECHO SOME DESIGN ELEMENTS WHILE ALSO CREATING A NEW MORE SIMPLIFIED BRAND IDENTITY THAT WAS CLEANER, BOLDER, AND MORE STRUCTURED. HE IS RESPONSIBLE FOR ALL BRAND ELEMENTS, SOCIAL MEDIA CONTENT, MENU DESIGN, AND MERCHANDISING.